By: Kevin Ramsell
BURLINGTON, WI (Friday, May 30, 2008) – Dan Martens is a true race fan as he recalls going to American Speed Association events when he lived in the Milwaukee area. Today, Martens owns the largest True Value Hardware Store in the country, at 70,000 square feet and will host an open house on Saturday, May 31st at their store located at 100 Viking Drive in Reedsburg, WI.

“I remember watching Scott Hansen racing in the ASA and I am excited that the ASA Midwest Tour is bringing some of those memories back,� Martens stated. “I can’t wait until Sunday to see ASA racing in my backyard, it will be exciting.�

Martens will have host an open house from 10-3 on Saturday that will feature the latest in ECHO Outdoor Power Equipment products along with the ASAMT ECHO car on display. The Reedsburg Christian School will also have a fundraising cookout during the day as well.

“With us having the largest store, we sell everything from nuts and bolts to plasma televisions to rifles,� Martens stated.

The open house will be a great kickoff to the ASA Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment weekend culminating with the running of the Miller Lite 100 presented by Arby’s on Sunday afternoon at Dells Raceway Park.

Qualifying starts at 2 pm with the popular autograph session at 3 pm. Racing starts at 4 pm.

To learn more about the American Speed Association Kwik Trip Midwest Tour presented by Echo Outdoor Power Equipment log on to www.asamidwesttour.com or call the ASA Midwest Tour office at (262) 514-3880 or e-mail Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

To learn more of the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from all the racetracks and regional tours involved in the American Speed Association, visit www.asa-racing.com.