By: Kari Shear-Carlson, ASAMT Public Relations
(Monday, January 18, 2010) The American Speed Association® Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and Grandstay® Residential Suites Hotels is happy to announce that Kwik Trip will once again return as a series title sponsor and touring stars sponsor for the 2010 racing season.

Jenny Frandsen, Kwik Trip Marketing Project Manager, has been a huge part of the relationship between the ASAMT and Kwik Trip, and has some new and exciting things planned for the 2010 season. "Kwik Trip is excited to be the title sponsor for the 4th year in a row! The ASAMT is a top notch organization focused on making sure the drivers, crew members and officials bring the fans a great race with plenty of entertainment. We are going to be adding to that this year by having many fan based prize drawings. The fans will have the chance to win money, a bicycle or to be part of the opening ceremonies! Make sure you come and see the Kwik Trip Race Team for all the details.”

The relationship between the ASAMT and Kwik Trip, Inc. has taken the series to another level. Together Kwik Trip, Inc. and the ASAMT have developed a superior promotional and marketing program. Through advertising, promotional incentives, driver appearances, race day displays and personnel representation at each race, Kwik Trip has demonstrated their level of commitment and dedication to the series.

Tim Olson, ASAMT President stated, “We are so happy that Kwik Trip has remained on board as a series title sponsor again this year. Their stores are some of the finest organizations in the country and they share the same values of customer satisfaction as the ASAMT. We are really looking forward to another great year of working with Kwik Trip.”

As one of the largest independently held convenience store chains, Kwik Trip is not your everyday stop. As its own producer and distributor, Kwik Trip is able to guarantee quality and freshness at lower prices than grocery stores on private label brand products. The ASAMT and Kwik Trip, Inc. share in the dedication of being cost effective for everyone involved without sacrificing quality and excitement.

Kwik Trip also offers a refreshing alternative to fast food at a convenient price. For the person on the go, the “Hot Spot” hot foods bar is filled with a variety of freshly baked breakfast sandwiches, hamburgers, cheeseburgers, corn dogs, and pizza slices. Kwik Trip also includes a “fresh foods” cold case offering customers healthy food choices including fresh salads, fruits and vegetables. Kwik Trip’s newest item, Cheese Mountain Take n’ Bake pizza comes with a variety of toppings and is available in the pizza case. Call ahead ordering is available for pizzas.

Throughout the 2009 racing season, Kwik Trip representatives could be found at each event, whether they were serving hot Karuba coffee on cold mornings or Nature’s Touch water and Kwikade on those hot summer days. One could also be greeted by a smiling and enthusiastic Kwik Trip representative offering fresh-baked banana bread, bananas, and a variety of chips and other items to keep the teams refueled throughout the day.

"Everyone associated with the ASA Midwest Tour is excited to continue our relationship with Kwik Trip Stores. There is a reason why they are our series title sponsor and their support of the tour and our competitors is proof of that. They go way beyond our expectations and we have a perfect partnership in building recognition between Kwik Trip and the ASAMT. The loyalty that our teams and the fans are providing to their stores is what this program is all about, and we are happy to continue that approach” asserted Steve Einhaus, ASAMT Vice President.

Kwik Trip also provides the Kwik Card Plus program to help people save money when they shop at any of the Kwik Trip, Kwik Star, Hearty Platter Restaurant and Tobacco Outlet locations. Race teams and fans are encouraged to patronize the local Kwik Trip and Kwik Star stores surrounding the scheduled venues on ASAMT race days for car and driver appearances and other promotions. More information about the Kwik Card Plus program and promotional activities can be found on their web site: www.kwiktrip.com.

To learn more about the American Speed Association® Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and Grandstay® Residential Suites Hotels, log on to www.asamidwesttour.com or call the ASA Midwest Tour office at (262) 514-3880 or e-mail Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

If you would like to learn more about the ASAMT series sponsors, please visit their websites: Kwik Trip, Inc. (www.kwiktrip.com), ECHO Outdoor Power Equipment (www.echo-usa.com), and Grandstay Residential Suites Hotels (www.grandstay.net).

To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association® Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from racetracks and regional tours involved in the American Speed Association®, visit www.asaracing.com.

ASA®, ASA Racing®, and American Speed Association® are registered trademarks of Racing Speed Associates, LLC. ASA International, LLC or Racing Speed Associates, LLC are not related to or affiliated with the ASA Late Model Series, LLC.